M ost businesses start off defining themselves with a mission statement or a collection of words they call their "Company Values". I wanted to do something a little different in this - my very first episode of the Big Dave Daily Podcast. Rather than missions and values, I have 4 Rules I use when starting a new project, creating a new piece of content... or serving a new client.
Few things frustrate me more than a business, service, or show that "Knows" it's speaking to a large audience; basically refusing to be specific, personal, and create meaningful connections so that it can speak to everyone.
BUT let's face it, it's more fun telling stories and sharing those little moments when you have more than one person in the audience.
So how do we serve multiple people at once? Is there a magic trick to speaking to a group and serving them all equally? Can the masses actually hear us when we only have one voice?
While there might be some out there that do have the talent and skill to serve an ocean of people, I can honestly say it doesn't work for me. More importantly it doesn't serve my purposes - or yours for that matter. Personally, I get excited about creating 1-on-1 connections and watching them grow into full-blown relationships. I get interested in your world, involved in your challenges and invested in solving them.
My challenge - if I were to pick just one - is that there are too many squirrels running around and lighting things on fire. Whenever I've tried to truly extend my attention to a group, something usually explodes in the background; leaving me in a fluster. It's within THOSE times I've witnessed myself scattered, stretched, and excited about 20 small things instead of the one really big thing I want to be excited about … You!
I still get mad sometimes because It's not my intention to have this halfhearted conversation with hundreds or thousands when I can create a genuine connection with an individual such as yourself. Does this stop me from speaking to an audience on stage, recording a podcast for the world to listen to, or tell my story for all to read?
Of course not…
In truth I can do all those things because I focus on speaking to one person in the audience or serving one client in that moment.
After 10+ years of dealing with this squirrely issue, I made it a point to draw a line and start serving people one at a time, and on my own terms.
Today I answer this question of attention by shifting my gaze from the wide and fuzzy horizon and focusing on the individual that - perhaps - needs to hear my message the most… effectively serving the Audience of One at any given moment.
Along the way I get to speak, tell stories, and hopefully serve an audience that knows I'm thinking about them, that their problems matter to me, and that I care about serving them as my personal audience of one.